About

Hello there. My name is Charles Torrealba, a multi-lingual Content and Creative Director across brand, product launch and content systems. I direct and shoot most of what I make.

Currently running creative for a guitar company in San Diego, California.

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How I work
The part that transfers

My formula to a successful project deployment is simple:

  1. 1 Start from a problem that needs solving
  2. 2 Map the independent ideas and find the overlap
  3. 3 Set one through line and let the story drive it
  4. 4 Find ideas that are in unison with business goals
  5. 5 Stress-test with AI for blind spots
  6. 6 Bring in the team, crew and collaborators to build it out

For example, I inherited a YouTube channel with too many ideas pulling in separate directions, so I mapped them to find where education, entertainment, product and storytelling actually overlapped. That overlap became one through line, and eight recurring shows came out of it. Story drives every decision, and everything else serves it.

On set
Usually behind the camera
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[Swap any of these three. The middle and right frames are from the same shoot, so a third location would read better.]
What I do
● Creative direction and brand identity
● Product launch campaigns
● Film direction and production
● Photography, environmental and product
● Content systems and channel strategy
● Brand experience and activations
● Team leadership and hiring
● Production workflow and infrastructure
Selected brands

Taylor Guitars  ·  Powers Electric  ·  Circa74  ·  Kenra Professional  ·  Ovation Guitars  ·  Wells Fargo  ·  Amway  ·  Grounds & Hounds Coffee  ·  Google

Let's talk about the work. Open to Creative Director roles, and to selected projects through my own practice.
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