Grounds & Hounds

A small company launching at the pace of a much larger one.

Two coffee collections a month, usually a contrasting pair, plus a merch drop most weeks. Every one of them needed product stills, lifestyle, film and paid assets before it went live. TikTok and Instagram drove the majority of sales, so a launch that missed its content did not just look thin, it did not sell.

There was no YouTube channel and no horizontal master to cut down from. Everything was framed 9:16 from the start and lit to read on a phone, which changed what the sets had to do: tighter, higher contrast, built around a single vertical gesture rather than a wide composition.

Each launch carried a short film. Product drops ran fourteen to twenty-two seconds and were cut for the feed. The partner profile ran longer because it had a story to tell rather than a product to move.

[One paragraph on how the launches were actually batched. What got shot in a single session, what was built once and reused across drops, and how far ahead of the calendar you worked. This is the paragraph a hiring manager reads twice, because it is the difference between working fast and building something that works fast.]

Ten percent of the proceeds from every bag went to no-kill shelters, so the giving was not a campaign bolted onto the brand, it was the reason the brand existed. That meant the content had to go where the money went. I shot at shelters, delivered toys on those visits, profiled partner organisations like Animal Haven, and ran a pop-up with SEAACA.

[Optional: one line on what the pop-up had to do, and roughly how many shelter visits across the year.]