Work
Selected case studies in brand launches, identity, content systems, campaign and brand experience. Two are brands built from nothing. One is a channel that did not exist four years ago. One is a room in New York that gets rebuilt every summer. One is a coffee company.
Gold Label
Grew non-cutaway market share roughly eightfold from a marginal position.
Grounds & Hounds Coffee
400+ assets a month for a direct-to-consumer coffee brand, on shoot budgets of up to $5K.
The Taylor Artist Lounge at LAMC
A built environment, an artist programme and a social campaign running off one room.
Taylor Guitars YouTube
Eight recurring shows, three weekly releases, 45,000 new subscribers in twelve months.
Powers Electric
An electric line from an acoustic company, built to earn credibility with electric players.
Circa74
An amplifier shot as an object rather than as equipment.
50th Anniversary: Next Generation
An anniversary campaign that looked forward instead of back.