Work
Selected case studies in brand launches, identity, content systems, campaign and brand experience. Two of these are brands built from nothing. One is a channel that did not exist four years ago. One is a room in New York that gets rebuilt every summer.
Showing all 6 projects
Hero image
Product launch
Gold Label
Grew non-cutaway market share roughly eightfold from a marginal position.
The lounge, lit
Brand experience
The Taylor Artist Lounge at LAMC
A built environment, an artist programme and a social campaign running off one room.
Show montage
Content systems
Taylor Guitars YouTube
Eight recurring shows, three weekly releases, 45,000 new subscribers in twelve months.
Gritty, filmic, moody
Brand identity
Powers Electric
An electric line from an acoustic company, built to earn credibility with electric players.
Warm, mahogany and koa
Brand identity
Circa74
An amplifier shot as an object rather than as equipment.
Paired portraits
Campaign
50th Anniversary: Next Generation
An anniversary campaign that looked forward instead of back.